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	<title>OCTAVIO OJEDA</title>
	<link>https://oatshe.work</link>
	<description>OCTAVIO OJEDA</description>
	<pubDate>Thu, 23 Apr 2026 14:20:32 +0000</pubDate>
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		<title>HEINZ - TRADE-UP</title>
				
		<link>https://oatshe.work/HEINZ-TRADE-UP</link>

		<pubDate>Wed, 04 Mar 2026 12:46:20 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

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Agency ········· Leo BurnettClient ········· HeinzECD ············ Muhammad Ali
CD ············· Paurav ShahSr.Copy ········ Jorge OliveiraSr.Art ········· Octavio Ojeda
Sr.Design&#38;nbsp;······ Anzan Nahas
Editor ·········&#38;nbsp;Al Ajhar HussainPublished ······ April 2025






	



	HEINZ TRADE-UP

We found out that unwanted ketchup sachets piling up in homes is a real problem across the UAE.Food delivery apps in the region receive millions of orders per day, and most restaurants send multiple ketchup sachets with those orders. Often unused, these sachets just pile up in fridge trays and on kitchen counters.&#38;nbsp;
So, together with Heinz, we decided to put an end to the piling sachet crisis plaguing the nation.The Heinz Trade-Up lets people trade their unwanted ketchup sachets for a bottle of Heinz in a simple, seamless way through a custom vending machine mechanism. The machine was equipped with an AI-powered visual-recognition camera that we trained to detect hundreds of unique ketchup brands and differentiate them from other condiments (mayo, mustard, chilli sauce, etc.). The machine was programmed to dispense a bottle of Heinz ketchup for every five ketchup sachets.
Finally, the machine went live and toured neighbourhoods across the country. Wherever our fans wanted us to go, we did. As customers traded their unwanted sachets of all brands, shapes and sizes, the machine became smarter, ensuring a smooth experience and allowing fans to take home a bottle (or in most cases, several bottles) of their favourite ketchup.
 
Loeries
Bronze Ambient
Shortlist Use of Technology
Shortlist Marketing Impact Award

Epica
Silver in Direct
Bronze in Brand Activations
MEPRA PR AwardsSilver in Best F&#38;amp;B campaign
Silver in Best Consumer Goods Campaign 


 





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		<title>CHASE MOTION - AI FASHION FILM copy</title>
				
		<link>https://oatshe.work/CHASE-MOTION-AI-FASHION-FILM-copy</link>

		<pubDate>Thu, 23 Apr 2026 14:20:32 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/CHASE-MOTION-AI-FASHION-FILM-copy</guid>

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Studio ········· Artificial DeclineDirector ······· Octavio OjedaEditor ········· Octavio OjedaPublished ······ February 2026



	

Watch in 4K on YouTube.

	CHASE MOTION

Chase Motion is a dynamic AI fashion film that boldly rejects the notion of perfect stillness, immersing viewers in a techno-driven experience.

Bathed in striking red distortion, this debut piece transcends traditional imagery, capturing the raw, kinetic essence of life itself. 

This ambitious AI experiment spanned over six weeks, meticulously crafted through the setup of the framework, the generation of the frames, and the visceral editing of the final version. 

Created with cutting-edge tools like LumaLabs and Suno, and edited in Adobe Premiere, Chase Motion is a visual journey that challenges perceptions and stimulates the senses.




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	<item>
		<title>PARAMOUNT+ - A THIN LINE</title>
				
		<link>https://oatshe.work/PARAMOUNT-A-THIN-LINE</link>

		<pubDate>Mon, 03 Apr 2023 15:30:42 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/PARAMOUNT-A-THIN-LINE</guid>

		<description>
	
	

	Agency ········· Impolite Culture GmbHClient ········· Paramount+Published ······ February 2023Role&#38;nbsp; ·········· Art Direction



	

&#60;img width="1920" height="635" width_o="1920" height_o="635" data-src="https://freight.cargo.site/t/original/i/be01b3831c956b7402b2c314854a0b766c97124da4d13324500a27b4aa4d89ec/LOGO_NEW.png" data-mid="174199802" border="0"  src="https://freight.cargo.site/w/1000/i/be01b3831c956b7402b2c314854a0b766c97124da4d13324500a27b4aa4d89ec/LOGO_NEW.png" /&#62;“When we got asked to create something punk and bold for the launch of Paramount's first german drama original series we knew that the task was huge. And were also crazy happy to be the punk creative agency that does things a bit different. So here we go!” Lorenzo Musiu, Managing Director Impolite GmbH

	






A THIN LINE
By the end of 2022 I was invited to participate in the Art Direction of this beautiful project. To give life visually to the release campaign of the first German drama original series produced by Paramount+, premiered together with the launching of the&#38;nbsp; streaming service in Germany. Working together with Impolite GmbH and the incredible talented team they assembled was a really inspiring journey, and the work we developed was rolled out nationwide, which is a first for me in Germany. Agency and Production Company: Impolite Culture GmbHECD &#38;amp; Executive Producer: Lorenzo MusiuCreative &#38;amp; Copy:Eike Frederik Schulz, Arndt Poguntke Art Directors:Leandro Bordoni, Octavio Ojeda, Mareike Geisker Design: Giulia Vigna, Irina Gritsay, Stasia LutovaStrategy: Maria Francesca Staehle Producer: Jennifer BachertPhotographer: Peter Kaaden Motion Design: Shoko Hara Editor: Ben Leach





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	<item>
		<title>44 - THE HIP-HOP HEADQUARTERS</title>
				
		<link>https://oatshe.work/44-THE-HIP-HOP-HEADQUARTERS</link>

		<pubDate>Mon, 13 May 2024 13:04:59 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/44-THE-HIP-HOP-HEADQUARTERS</guid>

		<description>
	
	Client ········· 44Work ··········· Brand IdentityPublished ······ December 2023



	44 - THE HIP-HOP HEADQUARTERS
	










In November 2024 I was commissioned the development of the new cool kid on the block, a full-scale cultural project.

The 44 is a cultural hub created in light of the 50th anniversary of Hip-Hop. 
The space celebrates Hip-Hop through exhibitions, events, and workshops, and houses a cafe and curated Hip-Hop shop and they commisioned me with their whole brand development.&#38;nbsp;
The namet takes its name out of the address where it’slocated in Berlin: Stralauer Allee 44.

This number coincidentally, is also the foundation on which hip-hop stands, musically speaking, the most basic unit of a song; 16 bars, or 4 beats and 4 bars, 4/4.

The logo
Creating the brandmark upon the number 44 gives the chance to build a long-lasting brand, independent from the location, and relevant in the hip-hop,  and urban culture.

&#60;img width="1044" height="1076" width_o="1044" height_o="1076" data-src="https://freight.cargo.site/t/original/i/50ebed228da933cf08f829f8a4fdae94a49e0cc83f038e4db37b5121bfaf38cf/44_LOGO.png" data-mid="210801582" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/50ebed228da933cf08f829f8a4fdae94a49e0cc83f038e4db37b5121bfaf38cf/44_LOGO.png" /&#62;The font system
The font system is a mix that balances high impact with easy readability.
 &#60;img width="1050" height="322" width_o="1050" height_o="322" data-src="https://freight.cargo.site/t/original/i/d5f174e781b07584ea7481fb8c75272ac9b49b8fc680361628137d18c317ae31/headlines.png" data-mid="210801747" border="0"  src="https://freight.cargo.site/w/1000/i/d5f174e781b07584ea7481fb8c75272ac9b49b8fc680361628137d18c317ae31/headlines.png" /&#62;

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Colour paletteThe color palette is as simple as it gets, black and white, timeless, classic, powerful.

But the main reason for the reduced color palette is the spectrum of artists and people the 44 will commemorate, empower, lift, and discover through its platform, with their colors, their voices, and their talent, we want our brand to walk along and among them, always in harmony.

&#60;img width="569" height="285" width_o="569" height_o="285" data-src="https://freight.cargo.site/t/original/i/92f2715a64aee2b559cf8f60c327a3074a63a31d4027def8eb1793af5009ae05/colors.png" data-mid="210802061" border="0"  src="https://freight.cargo.site/w/569/i/92f2715a64aee2b559cf8f60c327a3074a63a31d4027def8eb1793af5009ae05/colors.png" /&#62;The tone of voice
Our voice is unapologetically confident and charismatic, echoing the dynamic energy of the streets. We speak in the language of innovation, effortlessly blending authenticity with a forward-thinking attitude. 

It's a voice that commands attention, giving a sense of empowerment and style that resonates with those at the forefront of urban culture. 

With a nod to the past and a keen eye on the future, our word is a vibrant and influential force shaping the cultural narrative.


Key Visuals


&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/e0fad9d79acfb2638916a97d417ccf66fcbaa44ceaa1f6d366766e6ed9c664d4/Subway-Poster-Mockup.jpg" data-mid="210803677" border="0"  src="https://freight.cargo.site/w/1000/i/e0fad9d79acfb2638916a97d417ccf66fcbaa44ceaa1f6d366766e6ed9c664d4/Subway-Poster-Mockup.jpg" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/41449ae192e95fb53be0267fcbad9ca914a4052f7e6c026cc6f5bf0b2d41a4d8/Banne-Mockup.jpg" data-mid="210803638" border="0"  src="https://freight.cargo.site/w/1000/i/41449ae192e95fb53be0267fcbad9ca914a4052f7e6c026cc6f5bf0b2d41a4d8/Banne-Mockup.jpg" /&#62;
&#60;img width="671" height="949" width_o="671" height_o="949" data-src="https://freight.cargo.site/t/original/i/e7cd1723e75b273cca3b2ee11b227afef2a2477c25f20c9d45b2237c2a378686/44_WIRE.png" data-mid="210803438" border="0"  src="https://freight.cargo.site/w/671/i/e7cd1723e75b273cca3b2ee11b227afef2a2477c25f20c9d45b2237c2a378686/44_WIRE.png" /&#62;
&#60;img width="357" height="305" width_o="357" height_o="305" data-src="https://freight.cargo.site/t/original/i/8bb4d9c7fd8dfe1504f1b2f0fd4d8a52c2462eefea9e265eeedf25e2448e59fd/44-LOGOL.png" data-mid="210803627" border="0"  src="https://freight.cargo.site/w/357/i/8bb4d9c7fd8dfe1504f1b2f0fd4d8a52c2462eefea9e265eeedf25e2448e59fd/44-LOGOL.png" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d85ec6cfa85cbed866e8754161e4c2cadd7f102c9b2a358c25899d6ec44588c2/Flag-Mockup.jpg" data-mid="210804167" border="0"  src="https://freight.cargo.site/w/1000/i/d85ec6cfa85cbed866e8754161e4c2cadd7f102c9b2a358c25899d6ec44588c2/Flag-Mockup.jpg" /&#62;
&#60;img width="1356" height="1920" width_o="1356" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1138e85e5eb06317d1231483b3a26b68ea555d6e61d8aa945b042de4be8b8c51/KENDRICK.png" data-mid="210803995" border="0"  src="https://freight.cargo.site/w/1000/i/1138e85e5eb06317d1231483b3a26b68ea555d6e61d8aa945b042de4be8b8c51/KENDRICK.png" /&#62;
&#60;img width="1263" height="1572" width_o="1263" height_o="1572" data-src="https://freight.cargo.site/t/original/i/f23b196fa01bd64ebc5daac763777abae613e14b8711358fe57ccb440f236bcd/1A445062-C7FE-4CB6-A049-AD5DA8670A8C.jpg" data-mid="210804016" border="0"  src="https://freight.cargo.site/w/1000/i/f23b196fa01bd64ebc5daac763777abae613e14b8711358fe57ccb440f236bcd/1A445062-C7FE-4CB6-A049-AD5DA8670A8C.jpg" /&#62;
&#60;img width="1497" height="1920" width_o="1497" height_o="1920" data-src="https://freight.cargo.site/t/original/i/799cc8091103376e82c41d43fc6760f7e0bf9df1a2aac9e51acd83e2cd9cf4d1/WEB.png" data-mid="210804183" border="0"  src="https://freight.cargo.site/w/1000/i/799cc8091103376e82c41d43fc6760f7e0bf9df1a2aac9e51acd83e2cd9cf4d1/WEB.png" /&#62;
&#60;img width="1680" height="1680" width_o="1680" height_o="1680" data-src="https://freight.cargo.site/t/original/i/ab82f33d95c56d9b70865dc74ea3a4cbdfaf42f1112725ca58549318386f0dcb/stationary.png" data-mid="210804193" border="0"  src="https://freight.cargo.site/w/1000/i/ab82f33d95c56d9b70865dc74ea3a4cbdfaf42f1112725ca58549318386f0dcb/stationary.png" /&#62;
&#60;img width="1046" height="151" width_o="1046" height_o="151" data-src="https://freight.cargo.site/t/original/i/dff30678042bcc60df5d9dd404e1af382f34b9c01e6242f3d67bcf7c0dd437a1/hq.png" data-mid="210804405" border="0"  src="https://freight.cargo.site/w/1000/i/dff30678042bcc60df5d9dd404e1af382f34b9c01e6242f3d67bcf7c0dd437a1/hq.png" /&#62;





	
	


</description>
		
	</item>
		
		
	<item>
		<title>RETTERSPITZ - JUNIPER</title>
				
		<link>https://oatshe.work/RETTERSPITZ-JUNIPER</link>

		<pubDate>Tue, 04 Apr 2023 12:17:10 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/RETTERSPITZ-JUNIPER</guid>

		<description>
	
	

	Agency ········· Impolite Culture GmbHClient ········· RetterspitzPublished ······ February 2023Role&#38;nbsp; ·········· Graphic Design



	
Check the release article in Nowness.


	THE INTERVIEW&#38;nbsp;
This project was a special one because I got invited to work with two of the things I love the most, film and typography, in this film by directors Björn Swoboda and Eike Frederik Schulz. The task was to create an elegant and, at the same time, bold title for the film, and design the posters for the promo.

It was a pleasure to get to work with Impolite GmbH on this beautiful project.




&#60;img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/883f6810cb138ab58e43295c96a0be993e33817d737dfe8aba24c90699c9d95c/juniper5339.jpg" data-mid="174232888" border="0"  src="https://freight.cargo.site/w/1000/i/883f6810cb138ab58e43295c96a0be993e33817d737dfe8aba24c90699c9d95c/juniper5339.jpg" /&#62;
&#60;img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/170cc7e265d1ebf3d7670ec3d8e9bf9997e76d5462ad5ed59fceec6fb037132d/fxb3hwubaelwcdnpsisk.jpg" data-mid="185532464" border="0"  src="https://freight.cargo.site/w/1000/i/170cc7e265d1ebf3d7670ec3d8e9bf9997e76d5462ad5ed59fceec6fb037132d/fxb3hwubaelwcdnpsisk.jpg" /&#62;
&#60;img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/9d46a28716dfb20c32005b66309663cab41dc99c4f3014ae307601884af0c1fe/juniper5340.jpg" data-mid="174232889" border="0"  src="https://freight.cargo.site/w/1000/i/9d46a28716dfb20c32005b66309663cab41dc99c4f3014ae307601884af0c1fe/juniper5340.jpg" /&#62;
&#60;img width="2166" height="1288" width_o="2166" height_o="1288" data-src="https://freight.cargo.site/t/original/i/fd208d6db7d92cadfe2a326a91269b87ba4c68d439ba9f8f0fdfcaa21fdb2c60/TITLE-BRAND-DIRECTORS.png" data-mid="174231900" border="0"  src="https://freight.cargo.site/w/1000/i/fd208d6db7d92cadfe2a326a91269b87ba4c68d439ba9f8f0fdfcaa21fdb2c60/TITLE-BRAND-DIRECTORS.png" /&#62;
&#60;img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/73b7b97f67631acdeda95258288f918728747ee8155ce86601bbc035879add37/The_Interview_Poster1.jpg" data-mid="205214175" border="0"  src="https://freight.cargo.site/w/1000/i/73b7b97f67631acdeda95258288f918728747ee8155ce86601bbc035879add37/The_Interview_Poster1.jpg" /&#62;
&#60;img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/8e968ccf9e6c162f6ee3ab92d9a923b7b21016d5e957a303eb46ba8e570b2337/The_Interview_FULL_VERSION_4.jpg" data-mid="174232113" border="0"  src="https://freight.cargo.site/w/1000/i/8e968ccf9e6c162f6ee3ab92d9a923b7b21016d5e957a303eb46ba8e570b2337/The_Interview_FULL_VERSION_4.jpg" /&#62;
&#60;img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/722a2a3aa256dd72ef188e928ae3ef735d2a96c50438bbfbbcbdee10f1dad419/The_Interview_Approved3.jpg" data-mid="174232662" border="0"  src="https://freight.cargo.site/w/1000/i/722a2a3aa256dd72ef188e928ae3ef735d2a96c50438bbfbbcbdee10f1dad419/The_Interview_Approved3.jpg" /&#62;
&#60;img width="1754" height="2481" width_o="1754" height_o="2481" data-src="https://freight.cargo.site/t/original/i/54a42cad36654d835c99085fe95ca8b8c1f7e6df24b13a6f3f185036879b5eb1/The_Interview_Poster4.jpg" data-mid="205214177" border="0"  src="https://freight.cargo.site/w/1000/i/54a42cad36654d835c99085fe95ca8b8c1f7e6df24b13a6f3f185036879b5eb1/The_Interview_Poster4.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>VAAY - PACKAGING DESIGN</title>
				
		<link>https://oatshe.work/VAAY-PACKAGING-DESIGN</link>

		<pubDate>Wed, 28 Jun 2023 17:32:32 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/VAAY-PACKAGING-DESIGN</guid>

		<description>
	
	Client ········· vaayWork ··········· Packaging DesignPublished ······ June 2023



	VAAY
	










vaay is one of the leading cannabis lifestyle brands in Germany. Since 2019, the Berlin-based brand stands for high-quality CBD cosmetics and hemp-based lifestyle products.vaay is part of Sanity Group and backed by investors like Snoop Dogg, Will.i.am (Black Eyed Peas), Klaas Heufer-Umlauf, and André Schürrle.
I was commissioned by vaay with the redesign of their family of 12 products as part of a complete rebranding developed by Yummy Colours at the beginning of 2023.
Inspired by the new colorful and playful branding, the challenge was to give each product its own personality while having important variations in sizing, formats, and color palette. 
It ended up being so much fun, even though it was one of the biggest challenges I have been trusted with.
Check the whole family of products in vaay’s website



Product final visuals


&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8843987f068c37cf2f3667093977795c4100d3383991c5c0c23edc0d30ba2ffd/vaay_CBD-Oel_StayCalm_Mood2_JPG_HighRes_Fotocredit_vaay.com_MarieWeikopf.jpg" data-mid="183615144" border="0"  src="https://freight.cargo.site/w/1000/i/8843987f068c37cf2f3667093977795c4100d3383991c5c0c23edc0d30ba2ffd/vaay_CBD-Oel_StayCalm_Mood2_JPG_HighRes_Fotocredit_vaay.com_MarieWeikopf.jpg" /&#62;
&#60;img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/6637f82bad63e2e366b92e58c12ca39f8b9df356ea38489c83ed1d5b0ebf4a3c/SleepSpray_DiveIn_Product_03.png" data-mid="183614939" border="0"  src="https://freight.cargo.site/w/1000/i/6637f82bad63e2e366b92e58c12ca39f8b9df356ea38489c83ed1d5b0ebf4a3c/SleepSpray_DiveIn_Product_03.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3de08850b76e38c65a06f5461b2dca468a6942104e59e978f0fc70f9e1de282a/ActiveGel_KeepMoving_BrandContent_02_PNG.jpg" data-mid="183615072" border="0"  src="https://freight.cargo.site/w/1000/i/3de08850b76e38c65a06f5461b2dca468a6942104e59e978f0fc70f9e1de282a/ActiveGel_KeepMoving_BrandContent_02_PNG.jpg" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7a2a206050694a23cbd5901e5e3c93f9b44dd53cabe92ae762b8905c366df1f1/vaay_AktivGel_KeepMoving_Verpackungen_JPG_mitHintergrund_LowRes_1024px_Fotocredit_vaay.com.jpg" data-mid="183615075" border="0"  src="https://freight.cargo.site/w/1000/i/7a2a206050694a23cbd5901e5e3c93f9b44dd53cabe92ae762b8905c366df1f1/vaay_AktivGel_KeepMoving_Verpackungen_JPG_mitHintergrund_LowRes_1024px_Fotocredit_vaay.com.jpg" /&#62;
&#60;img width="320" height="480" width_o="320" height_o="480" data-src="https://freight.cargo.site/t/original/i/dbb7b8d0d170a77cf659fb2d4565f1b0482e0c0ec56fb758ee1ced69649cf2e0/vaay_Sleep-Spray_DiveIn_Mood1_LowRes_Fotocredit_vaay.com_MarieWeikopf_large.jpg" data-mid="183615162" border="0"  src="https://freight.cargo.site/w/320/i/dbb7b8d0d170a77cf659fb2d4565f1b0482e0c0ec56fb758ee1ced69649cf2e0/vaay_Sleep-Spray_DiveIn_Mood1_LowRes_Fotocredit_vaay.com_MarieWeikopf_large.jpg" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4c13864681a922400bd78258dcea0bbc82ebd4e13530391f04861d24b3371f06/text.png" data-mid="183616182" border="0"  src="https://freight.cargo.site/w/1000/i/4c13864681a922400bd78258dcea0bbc82ebd4e13530391f04861d24b3371f06/text.png" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/905a667c5dc4f0d9d83c17809a4a8d6fcf4c28150fb3f12b781f43ca4ae7bf1b/MassageOil_SoftenUp_CreativePackaging_1024x1024_de24c535-a274-4a08-8699-b4d66a58aa6d.jpeg" data-mid="183615074" border="0"  src="https://freight.cargo.site/w/1000/i/905a667c5dc4f0d9d83c17809a4a8d6fcf4c28150fb3f12b781f43ca4ae7bf1b/MassageOil_SoftenUp_CreativePackaging_1024x1024_de24c535-a274-4a08-8699-b4d66a58aa6d.jpeg" /&#62;
&#60;img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/50473fae99cfed881330f439da938e1963dd12c49e86dd5305dbe4dae282ca43/vaay_Vape-Battery_FullPower_Verpackungen_JPG_LowRes_1024px_Fotocredit_vaay.com.jpg" data-mid="183618011" border="0"  src="https://freight.cargo.site/w/1000/i/50473fae99cfed881330f439da938e1963dd12c49e86dd5305dbe4dae282ca43/vaay_Vape-Battery_FullPower_Verpackungen_JPG_LowRes_1024px_Fotocredit_vaay.com.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8cbc2f53e0d26ea2037d17fbdd652711f77e4fd0c106c4c42d3d7ce385c2dddb/vape.jpg" data-mid="183618131" border="0"  src="https://freight.cargo.site/w/1000/i/8cbc2f53e0d26ea2037d17fbdd652711f77e4fd0c106c4c42d3d7ce385c2dddb/vape.jpg" /&#62;
&#60;img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f6460e44789c95c80fdfe64c85b815bf4f709bd65f7ee086d6cf145ee9119b2b/vaay_CBD-Oel_TakeItEasy_Verpackungen_JPG_mitHintergrund_HighRes_5000px_Fotocredit_vaay.com.jpg" data-mid="183615146" border="0"  src="https://freight.cargo.site/w/1000/i/f6460e44789c95c80fdfe64c85b815bf4f709bd65f7ee086d6cf145ee9119b2b/vaay_CBD-Oel_TakeItEasy_Verpackungen_JPG_mitHintergrund_HighRes_5000px_Fotocredit_vaay.com.jpg" /&#62;
&#60;img width="1921" height="1097" width_o="1921" height_o="1097" data-src="https://freight.cargo.site/t/original/i/7ad18ef5f1956d990e6b82931c546964b5a2476cc836a3eccdbc9a71e86a3b91/vaay_Logo_White_transparentBackground.png" data-mid="183615224" border="0"  src="https://freight.cargo.site/w/1000/i/7ad18ef5f1956d990e6b82931c546964b5a2476cc836a3eccdbc9a71e86a3b91/vaay_Logo_White_transparentBackground.png" /&#62;





	
	


</description>
		
	</item>
		
		
	<item>
		<title>IMS - INTERSPORT MARKETING SERVICES</title>
				
		<link>https://oatshe.work/IMS-INTERSPORT-MARKETING-SERVICES</link>

		<pubDate>Tue, 19 Apr 2022 17:36:28 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/IMS-INTERSPORT-MARKETING-SERVICES</guid>

		<description>
	
	Client ········· INTERSPORTWork ··········· Brand IdentityPublished ······ May 2021



	INTERSPORT MARKETING SERVICES
	










INTERSPORT Marketing Services, abbreviated as IMS, 
is the marketing services company of INTERSPORT Germany, 
Germany’s most successful association in sports retail.

As their Art Director and Creative Lead, I was challenged 
to create their new brand image, a strong and fresh one,
that could still live within the sports tradition and 
style of the main brand - INTERSPORT.The logo font
The chosen font for the logotype was Eurostile Extended Black, a font with sleek and compact design, and a strong personality that can easily connect with sports.
&#60;img width="1171" height="438" width_o="1171" height_o="438" data-src="https://freight.cargo.site/t/original/i/7235922e67ce29e2577bcf16bc7088b8d5008a4f630b49c25b99929b2f1342cc/ims.png" data-mid="140071733" border="0"  src="https://freight.cargo.site/w/1000/i/7235922e67ce29e2577bcf16bc7088b8d5008a4f630b49c25b99929b2f1342cc/ims.png" /&#62;

The logotypeTo make the logo easy to read, and hard to forget, a combination of the INTERSPORT symbol and the company initials, IMS, was assembled.

&#60;img width="1300" height="345" width_o="1300" height_o="345" data-src="https://freight.cargo.site/t/original/i/1840213b5692b6adc28c92194da4a17b5d89a828e43850e8ffa51ea1441a48ba/imslogo.png" data-mid="140072413" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/1840213b5692b6adc28c92194da4a17b5d89a828e43850e8ffa51ea1441a48ba/imslogo.png" /&#62;
Colour palettePredominately black and white, the accent is created using yellow, the color of the bolt, of speed, and of action.



&#60;img width="1176" height="42" width_o="1176" height_o="42" data-src="https://freight.cargo.site/t/original/i/6562e91187e8c1bb6b47b900f999613c44523101e6f5d07bb898b73a700606f8/ims_project_6.png" data-mid="140301333" border="0"  src="https://freight.cargo.site/w/1000/i/6562e91187e8c1bb6b47b900f999613c44523101e6f5d07bb898b73a700606f8/ims_project_6.png" /&#62;The font
To work in harmony with the weight of Eurostile, we chose a classic redesigned, the&#38;nbsp;IBM Plex Sans is an easy to read, modern and digital first font family.
&#60;img width="968" height="385" width_o="968" height_o="385" data-src="https://freight.cargo.site/t/original/i/058942d94ad266ed8d8897234a12fe465a5711c3ea11e730a7c0c8d66ea8082b/ims_project_7.png" data-mid="140302521" border="0"  src="https://freight.cargo.site/w/968/i/058942d94ad266ed8d8897234a12fe465a5711c3ea11e730a7c0c8d66ea8082b/ims_project_7.png" /&#62;

Key Visuals


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60dce69c294e3fcc08f8b85ede4ff9322ec4661b1bd7b5639982ff0cab7f656f/NEW-BRANDING-PROPOSALS-0.jpg" data-mid="140295702" border="0"  src="https://freight.cargo.site/w/1000/i/60dce69c294e3fcc08f8b85ede4ff9322ec4661b1bd7b5639982ff0cab7f656f/NEW-BRANDING-PROPOSALS-0.jpg" /&#62;
&#60;img width="1324" height="1873" width_o="1324" height_o="1873" data-src="https://freight.cargo.site/t/original/i/a48d2917e9a016449265aa90c7f5db61b78463ec8bcf1396f2d537d4115d3913/NEW-BRANDING-PROPOSALS-2.jpg" data-mid="140295728" border="0"  src="https://freight.cargo.site/w/1000/i/a48d2917e9a016449265aa90c7f5db61b78463ec8bcf1396f2d537d4115d3913/NEW-BRANDING-PROPOSALS-2.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/819a40c4f4a88897255e3587b8565041f8ccfe2ba90026ada5401b96c488ecdb/E02-Webinar-Banner-Website-1.jpg" data-mid="140299006" border="0"  src="https://freight.cargo.site/w/1000/i/819a40c4f4a88897255e3587b8565041f8ccfe2ba90026ada5401b96c488ecdb/E02-Webinar-Banner-Website-1.jpg" /&#62;
&#60;img width="1748" height="1006" width_o="1748" height_o="1006" data-src="https://freight.cargo.site/t/original/i/e7896f1b4733a424bb9171d4873af491077bb5c477008386e48a2093aea2c5d5/screencapture-ims-intersport-de-2022-04-14-17_04_51.png" data-mid="140300173" border="0"  src="https://freight.cargo.site/w/1000/i/e7896f1b4733a424bb9171d4873af491077bb5c477008386e48a2093aea2c5d5/screencapture-ims-intersport-de-2022-04-14-17_04_51.png" /&#62;
&#60;img width="434" height="421" width_o="434" height_o="421" data-src="https://freight.cargo.site/t/original/i/52de1a3674746f5dab268aca1da8506859a0d82ac4f0fe38a4b333d1fbe20ece/ims_project_4.png" data-mid="140300726" border="0"  src="https://freight.cargo.site/w/434/i/52de1a3674746f5dab268aca1da8506859a0d82ac4f0fe38a4b333d1fbe20ece/ims_project_4.png" /&#62;





	
	


</description>
		
	</item>
		
		
	<item>
		<title>SWIMGOOD</title>
				
		<link>https://oatshe.work/SWIMGOOD</link>

		<pubDate>Wed, 06 Mar 2024 15:31:26 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/SWIMGOOD</guid>

		<description>
	
	Client ········· SWIMGOODWork ··········· Visual ExplorationPublished ······ 2023



	SWIMGOOD
	“Good vibes provided by musicians and DJs that love what they do and love what they play. At Swim Good, we feature music that goes deeper so the wave can last longer.”


THE SWIMGOOD&#38;nbsp;

Berlin’s cultural collective that embodies a deep love for urban music, culture, and its people, that I have the pleasure to be connected and with whom I collaborated for the last year in several projects during the last year, refreshing their visual language to remain impactful and trailblazing, in a constantly evolving scene, where they create the waves that everyone's else rides. 


It was great to work with open and likeminded creatives, where I got the chance to experiment in a playground full with different techniques and styles, from 3D and animation to AI.







&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62afb29b8f7feb6e19501d04ef70e653bd08e68dd305001c5d68dacf0335785e/untitled.png" data-mid="206184683" border="0"  src="https://freight.cargo.site/w/1000/i/62afb29b8f7feb6e19501d04ef70e653bd08e68dd305001c5d68dacf0335785e/untitled.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e585b2cad43d187b7f193f19664f8119a30da234f4a0d47dab01655e4cac081d/FB_1.jpg" data-mid="206184657" border="0"  src="https://freight.cargo.site/w/1000/i/e585b2cad43d187b7f193f19664f8119a30da234f4a0d47dab01655e4cac081d/FB_1.jpg" /&#62;

&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/525a6a4284f773389a3863b770f3a9344db368ae2ba6223b3cf3ef7fea0caabb/TLS_9-16.jpg" data-mid="206186629" border="0"  src="https://freight.cargo.site/w/1000/i/525a6a4284f773389a3863b770f3a9344db368ae2ba6223b3cf3ef7fea0caabb/TLS_9-16.jpg" /&#62;

&#60;img width="1956" height="298" width_o="1956" height_o="298" data-src="https://freight.cargo.site/t/original/i/040843efdc9b870bf751fc6a5bdc3538e51b25e30dffa2fa975983eaa37290c1/Artboard-13x.png" data-mid="206184718" border="0"  src="https://freight.cargo.site/w/1000/i/040843efdc9b870bf751fc6a5bdc3538e51b25e30dffa2fa975983eaa37290c1/Artboard-13x.png" /&#62;
&#60;img width="1956" height="298" width_o="1956" height_o="298" data-src="https://freight.cargo.site/t/original/i/910b278e380374a1a9c2e9de4849afefe57e47cf5eae47fc36dbcf683b1ffaca/Artboard-1-copy-33x.png" data-mid="206184804" border="0"  src="https://freight.cargo.site/w/1000/i/910b278e380374a1a9c2e9de4849afefe57e47cf5eae47fc36dbcf683b1ffaca/Artboard-1-copy-33x.png" /&#62;
&#60;img width="1020" height="1051" width_o="1020" height_o="1051" data-src="https://freight.cargo.site/t/original/i/b5ddd0f9797608e341001eb55b61975ca1c3cde4f12d77491d228d9beede2c30/cover.jpg" data-mid="206186815" border="0"  src="https://freight.cargo.site/w/1000/i/b5ddd0f9797608e341001eb55b61975ca1c3cde4f12d77491d228d9beede2c30/cover.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>JUMBO - THE SPECIALTY OF THE HOUSE</title>
				
		<link>https://oatshe.work/JUMBO-THE-SPECIALTY-OF-THE-HOUSE</link>

		<pubDate>Wed, 19 May 2021 17:30:44 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/JUMBO-THE-SPECIALTY-OF-THE-HOUSE</guid>

		<description>
	
	Agency ········· Aldea SantiagoClient ········· Jumbo SupermarketPublished ······ April 2018Role&#38;nbsp; ·········· Concept and Art Direction



	THE SPECIALTY OF THE HOUSE
	Jumbo is the Chilean supermarket with the best selection
of premium, organic and international products.
But how do you show to the customers that the supermarket
carefully selects every product you can find in the store,
especially with meat being one of the hardest to prove its origin?

We traveled directly to the main meat producers Jumbo works
with around the world and met up with the owners and workers
of these farms to hear what makes their product special.

Besides creating the concept, I was tasked with the
Art Direction of the TV commercial and the photos that would
be part of the assets for the campaign in several touchpoints.
*Subtitles available on Youtube




Main TVC
&#38;nbsp;&#38;nbsp;Denver, CO, USA

Osorno, Chile







	
    
	Creative Director ······ Leo Herrera
Copywriter ············· Hugo Vásquez
Art Direction&#38;nbsp;·········· Octavio Ojeda
Graphic Design&#38;nbsp;········· Fernando Yoris
</description>
		
	</item>
		
		
	<item>
		<title>FINO - FAILURE IS NOT AN OPTION</title>
				
		<link>https://oatshe.work/FINO-FAILURE-IS-NOT-AN-OPTION</link>

		<pubDate>Wed, 19 May 2021 17:30:45 +0000</pubDate>

		<dc:creator>OCTAVIO OJEDA</dc:creator>

		<guid isPermaLink="true">https://oatshe.work/FINO-FAILURE-IS-NOT-AN-OPTION</guid>

		<description>
	
	
Author ········· Octavio OjedaDiscipline ····· IllustrationPublished ······ 2015-



	FINO - FAILURE IS NOT AN OPTION
Back in 2015, I started to feel that advertising was not the only way to express creativity. FINO it's a project with an open-end I don't dedicate a lot of time to, but that I do certainly appreciate very much. 
Since then, I manage to put together a brand image for it, and bunch of poster series with completely different inspirations and styles.


	






&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/08ac304aba3f57e288bcd15898aa2c6699c35a89175beba883fe7ff60f513693/FINO.gif" data-mid="150068720" border="0"  src="https://freight.cargo.site/w/1000/i/08ac304aba3f57e288bcd15898aa2c6699c35a89175beba883fe7ff60f513693/FINO.gif" /&#62;Jerry C. Bostick, Flight Dynamics Officer of the Apollo 13 mission, said to the 1995 movie's screenwriters, "We just laid out all the options, and failure was not one of them.", which&#38;nbsp; inspired the writers and gave them the line, "Failure Is Not an Option" - or FINO.




&#60;img width="3545" height="4725" width_o="3545" height_o="4725" data-src="https://freight.cargo.site/t/original/i/976cbb0b0bc11f3d38e38835d2a1b44b0f227121c859334bf8c65b88287bf225/FINO2_30x40-03.jpg" data-mid="109568004" border="0"  src="https://freight.cargo.site/w/1000/i/976cbb0b0bc11f3d38e38835d2a1b44b0f227121c859334bf8c65b88287bf225/FINO2_30x40-03.jpg" /&#62;
&#60;img width="852" height="1135" width_o="852" height_o="1135" data-src="https://freight.cargo.site/t/original/i/969f4f76b923429f1b25ab90dd982ff94b83dbd072eb53749d27422658857617/Artboard-1-copy-5.png" data-mid="109567986" border="0"  src="https://freight.cargo.site/w/852/i/969f4f76b923429f1b25ab90dd982ff94b83dbd072eb53749d27422658857617/Artboard-1-copy-5.png" /&#62;
&#60;img width="852" height="1134" width_o="852" height_o="1134" data-src="https://freight.cargo.site/t/original/i/1f75a25a12abd802e94dc7b7252fb4067b114ab227af10d4d3bcaa2bb8d8399a/Artboard-1-copy-2.png" data-mid="109567984" border="0"  src="https://freight.cargo.site/w/852/i/1f75a25a12abd802e94dc7b7252fb4067b114ab227af10d4d3bcaa2bb8d8399a/Artboard-1-copy-2.png" /&#62;
&#60;img width="3544" height="4725" width_o="3544" height_o="4725" data-src="https://freight.cargo.site/t/original/i/be7c07a1ffc8efecb9297271f49a2057778e697127f2a1a45c210e0338fac94a/FINO2_30x40-02.jpg" data-mid="109568002" border="0"  src="https://freight.cargo.site/w/1000/i/be7c07a1ffc8efecb9297271f49a2057778e697127f2a1a45c210e0338fac94a/FINO2_30x40-02.jpg" /&#62;
&#60;img width="5316" height="7087" width_o="5316" height_o="7087" data-src="https://freight.cargo.site/t/original/i/6bbf1e0117cd9f7544b4effd899af7ddf2b211c56385d05503cc398bd6e53820/FINO_30x40-03-1.jpg" data-mid="109567994" border="0"  src="https://freight.cargo.site/w/1000/i/6bbf1e0117cd9f7544b4effd899af7ddf2b211c56385d05503cc398bd6e53820/FINO_30x40-03-1.jpg" /&#62;
&#60;img width="5316" height="7087" width_o="5316" height_o="7087" data-src="https://freight.cargo.site/t/original/i/c48a7de2c1633b145c05c176d39c5d67ab8b53fe5a0425cc9d8eeef4c7278a45/FINO_30x40-04-1.jpg" data-mid="109567996" border="0"  src="https://freight.cargo.site/w/1000/i/c48a7de2c1633b145c05c176d39c5d67ab8b53fe5a0425cc9d8eeef4c7278a45/FINO_30x40-04-1.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4ee522d586c5e804a65f324eef50110a2bf78064e1d2d2443de6690901e85642/FINO_BOLD.jpg" data-mid="109567998" border="0"  src="https://freight.cargo.site/w/1000/i/4ee522d586c5e804a65f324eef50110a2bf78064e1d2d2443de6690901e85642/FINO_BOLD.jpg" /&#62;
&#60;img width="2264" height="2264" width_o="2264" height_o="2264" data-src="https://freight.cargo.site/t/original/i/bbc23f7ef4d58292a66ceec9d532593fbe36990f6bd87749daf3390da6013064/FINO.png" data-mid="109570571" border="0"  src="https://freight.cargo.site/w/1000/i/bbc23f7ef4d58292a66ceec9d532593fbe36990f6bd87749daf3390da6013064/FINO.png" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e3e26b7f6e3f1c45030c9f118e376114f18e4e513e3d4a53963db1d79cca682d/FINO2.jpg" data-mid="109570564" border="0"  src="https://freight.cargo.site/w/1000/i/e3e26b7f6e3f1c45030c9f118e376114f18e4e513e3d4a53963db1d79cca682d/FINO2.jpg" /&#62;
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0bf64d899309c07747527aae352e33e0b503670b3ce40504d0bf170d57a88535/FINO_SCREEN.png" data-mid="109570563" border="0"  src="https://freight.cargo.site/w/1000/i/0bf64d899309c07747527aae352e33e0b503670b3ce40504d0bf170d57a88535/FINO_SCREEN.png" /&#62;
&#60;img width="5316" height="7087" width_o="5316" height_o="7087" data-src="https://freight.cargo.site/t/original/i/78738537413e235ae91fb8b3237f943f9025c9e7955b3279c55ee0a0971f2e29/FINO_30x40-01.jpg" data-mid="109567990" border="0"  src="https://freight.cargo.site/w/1000/i/78738537413e235ae91fb8b3237f943f9025c9e7955b3279c55ee0a0971f2e29/FINO_30x40-01.jpg" /&#62;
&#60;img width="5316" height="7087" width_o="5316" height_o="7087" data-src="https://freight.cargo.site/t/original/i/ab87e0b894e21a1ccaa165c2ee92a60583110f492c9a2a15d85ab3bd09cd7d52/FINO_30x40-02.jpg" data-mid="109567992" border="0"  src="https://freight.cargo.site/w/1000/i/ab87e0b894e21a1ccaa165c2ee92a60583110f492c9a2a15d85ab3bd09cd7d52/FINO_30x40-02.jpg" /&#62;
&#60;img width="3544" height="4725" width_o="3544" height_o="4725" data-src="https://freight.cargo.site/t/original/i/8749c31fb5557f28e7f0e064fd4fea1fcabbbfe04ab61f133937b7bbff5dbcf0/FINO2_30x40-01.jpg" data-mid="109568000" border="0"  src="https://freight.cargo.site/w/1000/i/8749c31fb5557f28e7f0e064fd4fea1fcabbbfe04ab61f133937b7bbff5dbcf0/FINO2_30x40-01.jpg" /&#62;
&#60;img width="852" height="1134" width_o="852" height_o="1134" data-src="https://freight.cargo.site/t/original/i/615a0adc8be2c930b902a558fd973e3fdcee826f0e3fcc45bb154bdcbae4994d/Artboard-1.png" data-mid="109567988" border="0"  src="https://freight.cargo.site/w/852/i/615a0adc8be2c930b902a558fd973e3fdcee826f0e3fcc45bb154bdcbae4994d/Artboard-1.png" /&#62;
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