Client ········· vaay
Work ··········· Packaging Design
Published ······ June 2023

vaay is one of the leading cannabis lifestyle brands in Germany. Since 2019, the Berlin-based brand stands for high-quality CBD cosmetics and hemp-based lifestyle products.

vaay is part of Sanity Group and backed by investors like Snoop Dogg, (Black Eyed Peas), Klaas Heufer-Umlauf, and André Schürrle.

I was commissioned by vaay with the redesign of their family of 12 products as part of a complete rebranding developed by Yummy Colours at the beginning of 2023.

Inspired by the new colorful and playful branding, the challenge was to give each product its own personality while having important variations in sizing, formats, and color palette.

It ended up being so much fun, even though it was one of the biggest challenges I have been trusted with.

Check the whole family of products in vaay’s website

Product final visuals

2018 — Santiago, Chile