Fresh Air Outdoor Club is an online outdoor community, and when it was in need of a brand refresh, they came to me, with a very clear vision, but not a very clear idea.

Fresh Air Outdoor Club is all about hiking, getting fresh air, and spending quality time outdoors.

And with this in mind, I brought them the concept of a badge, where the sun represents the face you make when you’re out there, getting fresh air and the sun on your face. And the round shape it’s an homage to the ’90s scout badges, connecting to the feeling that this club it’s welcoming, friendly, and caring with each other


The font
The chosen font was Cooper Black, it communicates the friendliness and laidback feeling to stand together with the logo.




The Logo



And to accompany the oficial logo, a “sticker” text-based version was created, easy to read and with the brand colours popping out.



Merch