Client ········· Fresh Air Outdoor Club
Work ··········· Brand Identity
Published ······ May 2021


Fresh Air Outdoor Club
Fresh Air Outdoor Club is all about hiking, getting fresh air and spending quality time outdoors.

The font
The chosen font was Cooper Black, it communicates the friendliness and laidback feeling to stand together with the logo.





The concept

The sun represents the face you make when you’re out there, getting fresh air and the sun in your face.

The round shape it’s an homage to the 90’s scout badges, connecting to the feeling that this club it’s welcoming, friendly, and caring with each other





And to accompany the oficial logo, a “sticker” text-based version was created, easy to read and with the brand colours popping out.




Merch






2018 — Santiago, Chile