Author ········· Octavio Ojeda
Discipline ····· Illustration
Published ······ 2015-


FINO - FAILURE IS NOT AN OPTION

Back in 2015, I started to feel that advertising was not the only way to express creativity.

FINO it's a project with an open-end I don't dedicate a lot of time to, but that I do certainly appreciate very much.

Since then, I manage to put together a brand image for it, and bunch of poster series with completely different inspirations and styles.
Jerry C. Bostick, Flight Dynamics Officer of the Apollo 13 mission, said to the 1995 movie's screenwriters, "We just laid out all the options, and failure was not one of them.", which  inspired the writers and gave them the line,
"Failure Is Not an Option" - or FINO.



2018 — Santiago, Chile