Agency ········· Leo Burnett
Client ········· Babyshop
ECD ············ Muhammad Ali
CD ············· Maian Alken

Sr.Copy ········ Clara Roxas
Sr.Art ········· Octavio Ojeda
Published ······ July 2026





AS YOU GROW, WE GROW

After 50 years of growing alongside families in the region, and with a brand-new image, Babyshop asked us to create a campaign.

But not just any campaign.

This was: an anniversary, a rebranding launch, and a reaffirmation of the values the brand has lived by since the beginning.

So we gave it a try.